Senior Art Director
Web Design Consultant
Social Media Manager
In partnership with the National Newspaper Publishers Association (NNPA) and Chevrolet,
Carol H. Williams Advertising developed this campaign as an HBCU (Historically Black Colleges and Universities) fellowship program.
DTU’s purpose is to create and share optimistic stories while reinforcing Chevrolet’s continued commitment to the African American community.
Creative Objective
Increase African American engagement with the new Chevrolet Bolt EV.
Create access and opportunity to employment in industries that are actively evolving.
Build a program launch rebrand under Chevrolet’s Real Talk, Real Change initiative.
Social Media Management | Content Creation |
Branding | Senior Art Direction
Social Media Branding Refresh. New Profile Picture and Wallpaper for all channels.
Involvement within the program included Social Media Consulting for the NNPA, as well as managing and creating posts for the channels.
Social Media Stories formatted
and edited for cross-channel use.
Design Recommendations for Social Engagement
Instagram Carousel
"Chevrolet DTU 2021 Recruitment Post"
Social Media Stories
HBCU Fellows worked with the NNPA to engage social media accounts, like TikTok and Instagram, to bring newsworthy content as new era journalists. The Social Media Management accounted for supervising the CHWA team on the tracking of statistics and engagement for Chevrolet's Marketing team and the NNPA.
Video Editing - Testimonials
Color Correction, Lower-Thirds, Intro and Outtro for Testimonial Videos used to recruit 2021 Chevrolet DTU HBCU Fellows.
Motion Graphics Design
Created for Landing Page and YouTube.
Targeted Banner Ads
Banner Ads to promote HBCU Content Creator Journalists.
Web Design Consulting | Senior Art Direction
The website design included multiple phases of changes throughout the program to ensure constant engagement during the recruitment process, and after. The NNPA hosted the programming of assets as I was in charge of creating and implementing the design and layout from our agency. To see the full website layout, visit https://www.nnpa.org/chevydtu/
Special thanks to the amazing team:
Creative Directors - Thomas Watts & Carol Hood
Art Director - Oraya Hunter
Copywriter - Minerva Arias
NNPA and Chevrolet
& Congratulations to the amazing HBCU Fellows